Making videos is so easy nowadays that most people do not think twice before recording something and putting it up on the Internet. This is all quite fine if you have a private channel for just your family and friends, but if you are making a video that pertains to your business, then you have to be very careful. The reputation of your business is at stake with such a video, and you need to ensure that everything goes as perfectly as it can. Here we shall talk about a few points that you need to bear in mind when making a YouTube video.
Use a good quality HD camera. You can convert the video into HD format on YouTube, but unless your camera supports HD, this is going to be of no use. Then, when you are uploading the video, make the HD setting active, and viewers will be able to choose HD if they wish to.
Use a good quality microphone, even if your camera has one. In fact, test out the audio quality of your recorder before you make the whole video. Do not just focus on the visuals; you need to play back the video and see how it plays.
When you are recording the video, if there is a lot of speaking, try to get a good profile of yourself. Things that lighting and positioning matter a lot, and you need to also make sure that your body language is proper. It goes without saying that you should ensure you are as presentable as you would like to be.
Make eye contact. If the video is an informative one, you need to give out the vibes that you are communicating directly with the viewers.
Lastly, maybe buy YouTube views, at least a small package, so that your video can the starting leverage. Once it goes online with those views, it will hopefully climb the search engine charts and stay there for a considerable amount of time.